What to Sell When the Market Stops Buying Growth
Unite.AI ·
Summary: Something changed in B2B sales in Q2, and many sales teams have yet to get the message. Research by Matthew Dixon and Ted McKenna found that 40% to 60% of B2B deals are now lost to customer indecision rather than because a competitor won the bid. And the hesitation only compounds
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Unite.AI, on 4 Nov 2026. The full article is at the source link on this page.