AI maturity in marketing: What the research reveals
HubSpot Breeze ·
Summary: AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research . AI maturity measures how consistently a customer-facing team turns AI into measurable business outcomes, and it matters more than the number of tools or pilots you’ve launched.
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Who reported “AI maturity in marketing: What the research reveals”?
HubSpot Breeze, on 2 Nov 2026. The full article is at the source link on this page.