YouTube Analytics for Brands: The Metrics That Actually Matter
vidIQ ·
Summary: Brand YouTube performance is driven by five metrics - not the ones most teams report. The vanity metrics (subscribers, total views, likes) don't predict growth. The metrics that do: click-through rate (CTR, target 4-7%), average view duration (AVD, target 40-50% on long-form), the audience retention curve, traffic source mix (healthy = 30-50% browse/suggested, 15-25% search), and impressions vs vi
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vidIQ, on 13 May 2026. The full article is at the source link on this page.