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The real build vs. buy question: “Do we want to own this?”

Gong ·

Summary: Takeaways from our live panel with G2, HubSpot, and Gong on how revenue teams are actually making AI build vs. buy decisions.

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Who reported “The real build vs. buy question: “Do we want to own this?””?

Gong, on 5 Aug 2026. The full article is at the source link on this page.