Apollo.io vs Clay
A side-by-side look at Apollo.io vs Clay: pricing, free plans and features, taken from each official website. Prices change often, so check the linked sources.
| Feature | Apollo.io | Clay |
|---|---|---|
| Type | Tool · Sales | Tool · Sales |
| Made by | unknown | unknown |
| What it does | Sales intelligence with AI | Data enrichment and AI research |
| Pricing model | Freemium | Freemium |
| Free tier | unknown | unknown |
| Current prices | unknown | unknown |
| Modalities | unknown | unknown |
| Key features | unknown | unknown |
| Context window | unknown | unknown |
| API | unknown | unknown |
| License | Proprietary service | Proprietary service |
| Web app | unknown | unknown |
| Mobile apps | unknown | unknown |
| Desktop app | unknown | unknown |
| Links | Website ↗Deekoya listing | Website ↗Deekoya listing |
Apollo.io vs Clay: pricing and features
Apollo.io
Apollo.io is an AI-powered sales intelligence platform that combines data, intelligence and execution into a single go-to-market system. It offers access to a large contact database and tools for prospecting, outreach and dialing.
Pricing
Apollo.io provides a freemium model with a free trial that gives access to most features before committing. This information was read from the official site.
Key features
- Access to 240M contacts and 30M companies
- AI agents that run in the background
- Next-best-action recommendations from anywhere
- Workspace to manage all GTM work in one place
- Apollo Anywhere to connect with existing tools
- Builder Studio for building custom AI GTM systems
Source: official homepage, official pricing page · checked 2026-10-27
Clay
Clay is a sales-focused platform for data enrichment and AI-driven research. It lets teams centralize data, use AI agents to research accounts, and build GTM plays on a visual canvas.
Pricing
The official site lists a Freemium tier (free plan) and paid plans called Launch (starting at $185/mo) and Growth (starting at $495/mo). Usage-based pricing is also described, with data credits at $0.05 each and actions costing less than $0.01 each. These details were read from the official site.
Key features
- Centralize first- and third-party data sources
- Buy data from 200+ providers in a single marketplace
- Track job changes, promotions, and other intent signals
- Waterfall enrichment combines multiple data providers for coverage
- AI agents (global, account, Claygents) research target companies and people
- Native sequencer for outbound/inbound messaging automation
Source: official homepage, official pricing page · checked 2026-10-27
FAQ
Which is free, Apollo.io vs Clay?
Apollo.io: has a free plan or trial per its official site; Clay: has a free plan or trial per its official site.
What is the difference between Apollo.io vs Clay?
Apollo.io: Apollo.io is an AI-powered sales intelligence platform that combines data, intelligence and execution into a single go-to-market system. Clay: Clay is a sales-focused platform for data enrichment and AI-driven research.