Ahrefs vs Semrush
A side-by-side look at Ahrefs vs Semrush: pricing, free plans and features, taken from each official website. Prices change often, so check the linked sources.
| Feature | Ahrefs | Semrush |
|---|---|---|
| Type | Tool · SEO & Marketing | Tool · SEO & Marketing |
| Made by | unknown | unknown |
| What it does | SEO toolset with AI features | SEO suite with AI tools |
| Pricing model | Paid | Paid |
| Free tier | unknown | unknown |
| Current prices | unknown | unknown |
| Modalities | unknown | unknown |
| Key features | unknown | unknown |
| Context window | unknown | unknown |
| API | unknown | unknown |
| License | Proprietary service | Proprietary service |
| Web app | unknown | unknown |
| Mobile apps | unknown | unknown |
| Desktop app | unknown | unknown |
| Links | Website ↗Deekoya listing | Website ↗Deekoya listing |
Ahrefs vs Semrush: pricing and features
Ahrefs
Ahrefs is an SEO toolset that incorporates AI features to help marketers improve visibility across search, AI, content, and social platforms. It offers a range of AI-powered workflows and a large search database for data-driven decisions.
Pricing
Pricing information was read from the official site. Plans start at $ 129 / mo for the Lite tier, $ 249 / mo for Standard, $ 449 / mo for Advanced, and $ 1,499 / mo for Enterprise (annual commitment required). A Starter tier is listed at $ 29 / mo and Ahrefs Free is mentioned. Custom prompt packages begin at $50/mo (80 prompts daily on 1 platform) and $100/mo (100 prompts daily on 2 platforms), with higher-volume options at $250/mo. Optional add-ons such as AI Content Helper start from $99/mo, Report Builder from $99/mo, Project Boost Pro at $20/mo per project, and Project Boost Max at $200/mo per project.
Key features
- AI-powered optimization workflows
- Content gap insights
- Reliable traffic forecasts
- Ad performance benchmarking and competitor ad copy analysis
- High-intent keyword discovery
- Automated site audits
Source: official homepage, official pricing page · checked 2026-10-27
Semrush
Semrush is an SEO and marketing platform that combines traditional SEO tools with AI-driven features. It helps users grow brand visibility across search, AI answers, PPC, social and more.
Pricing
The official site lists several price points: freelancers and small businesses can start at $117 (shown as “Freelancers and small businesses … $117”), a $33 monthly option is also shown alongside $117, and a $0/mo tier is offered for trying out the platform. Add-ons are priced separately, for example Additional Users start at $45/mo, Lead Generation at $90/mo, Base Report at $10/mo and Pro Report at $20/mo. All prices were read from the official Semrush site.
Key features
- Keyword Research
- Competitor Analysis
- AI Visibility
- Prompt Research
- Content Creation
- Technical Site Health
Source: official homepage, official pricing page · checked 2026-10-27
FAQ
Which is free, Ahrefs vs Semrush?
Ahrefs: has a free plan or trial per its official site; Semrush: has a free plan or trial per its official site.
What is the difference between Ahrefs vs Semrush?
Ahrefs: Ahrefs is an SEO toolset that incorporates AI features to help marketers improve visibility across search, AI, content, and social platforms. Semrush: Semrush is an SEO and marketing platform that combines traditional SEO tools with AI-driven features.