AEO for marketing leaders: How to stay ahead of the shift to AI-driven discovery
HubSpot Breeze ·
Summary: Marketing leadership decisions used to be about where to allocate resources between known channels like paid, content, events, and email. Each of these channels has established performance benchmarks and predictable customer acquisition cost (CAC) ranges. But now, that framework is getting harder to trust as more buyer discovery moves to answer engines.
Read the full story on HubSpot BreezeExplore more: Today in AI · Research papers · AI tools · Learn AI
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