AEO for demand generation teams: How to generate qualified pipeline as AI reshapes buyer discovery
HubSpot Breeze ·
Summary: Demand generation has been built around the assumption that buyers will come to a brand when they are ready to learn about its category, whether through search, ads, content, or other channels. The funnel starts when a prospect arrives somewhere the business can see, measure, and influence it. But AI is changing what happens before that point.
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