AEO for marketing operations: How to build scalable processes that connect AEO to revenue
HubSpot Breeze ·
Summary: Buyer behavior has changed since the advent of artificial intelligence. Now, before ever filling out a form or clicking an ad, prospects are likely asking AI for recommendations, comparing vendors, and gathering answers. Those interactions shape which companies make the shortlist, but they often happen outside the systems marketing operations teams use to measure performance.
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